Aimee is a 20 year veteran of the marketing communications and journalism fields. She excels at transforming scientific and technical information into concise messages and materials for a wide variety of clients. Her work is published in over 100 newspapers and magazines, including the New York Times, U.S. News & World Report, Fortune’s Small Business, Money and Business Week.
Aimee recently left Potomac Communications Group (PCG) in Washington, DC, to start her own firm. At PCG, she built a Science and Engineering Education Practice Group, which accounted for more than ten percent of total company revenues. This practice helped clients chronicle and publicize the results of their research and project work. Clients included the National Science Foundation, the Department of Energy's Office of Science, the Healthcare Distribution Management Association, the Health Resources and Services Administration, Rensselaer Polytechnic Institute and Temple University.
A former educator and mother of two school age children, Aimee is dedicated to helping the science, health and education communities improve outreach to a wide variety of stakeholders. Aimee has successfully developed and implemented branding, marketing and public relations campaigns for a wide variety of clients. In 2007, she led a team that helped brand DOE's National Science Bowl, a high school "science jeopardy" competition, as a highly respected national competition. Media coverage included the Today Show, CNN, ESPN, the Associated Press and more than 600 other news outlets nationwide.
She was the founding editor of The Marketing Report newsletter, a position that included interviewing hundreds of senior marketing executives, analyzing their strategies and translating them into actionable information. She also spent two years at the Harvard Business School working with international corporations to develop case studies and a book for its first year marketing course.
Aimee excels at speech and materials writing for senior executives. She has written for Dr. Shirley Ann Jackson, president of Rensselaer Polytechnic University, Charlotte Beers, the former CEO of Ogilvy & Mather Advertising and former Undersecretary of State for Public Diplomacy, senior staff at the Department of Education, and senior executives in a wide array of corporations.
Examples of Aimee's articles are available in the New York Times archives at:
http://www.nytimes.com
Debbie Blankman, Graphic Design
Debbie Blankman is a versatile designer with extensive experience in electronic and print design in corporate, studio, and academic environments. She designed collateral for recruitment, alumni, conferences and special events for the graduate schools at the University of Maryland in Baltimore. Her work spanned its schools of nursing, pharmacy, social work, law, medicine and physical therapy.
Debbie also was the creative director for the Washington, DC office of Towers Perrin, a global human resource consulting firm. In this position, she developed branding and positioning materials as well as ongoing campaigns for clients in the agriculture, computer and bio-medical fields. She also was an art director for design firms in the Baltimore area, working on projects for Loyola College, Black & Decker, DAP, and Micros, among others.
Click here to download Debbie's portfolio in PDF format.
Karen Paul-Stern, Fundraising
Karen is a successful fundraiser and organizational strategist with nearly 20 years of experience in non-profit development, fundraising, management, publications and marketing. She knows how to take something that isn't working and turn it around, and improve upon what already works. Karen can help an organization harness its current resources, train leadership, and craft creative and strategic development plans to help non-profits increase their fundraising potential.
Among the services she delivers:
- Identifying, researching, and soliciting major donors, foundations and corporations
- Organizing special fundraising events
- Writing successful grant proposals, reports, applications and other funding requests
- Writing and producing donor-relevant brochures, newsletters and annual reports
- Creating donor-friendly public education programs
- Designing marketing strategies to tie in with fundraising efforts
Susan Wade, Non-Profit Marketing
Susan Wade is an expert in corporate philanthropy, grant writing and database development for non-profits. She is the founding editor of the successful newsletter, The Foundation and Corporate Funding Advantage, a monthly publication for grant seekers, advising them on trends in the non-profit field and the best places to go for grants.
Her work is widely respected in the non-profit marketing world. She has contributed to a variety of articles in Fortune Magazine on corporate giving trends and spoken at several national conferences about recent trends in federal government and private sector funding.
Susan specializes in comprehensive strategic planning for grant seekers which includes prospect research, budgeting, business plan development, etc. This year, she launched Progressive Business Publications first online database of private foundations and corporate givers which is available to tens of thousands of subscribers. They can enter the site and search for funders by region, state or areas of interest.
Laura Pawlowski, Media
Laura is a veteran marketer and public relations professional. One of her specialties is developing long-term relationships with key media in industries such as mortgage banking , real estate and corporate finance. She spent more than a decade in the financial services industry as a sales and marketing representative for the Investment Company Institute of the Calvert Group. She was Mid-Atlantic Marketing Director for the regional offices of real estate developers Trammell Crowe and Spaulding and Sly. In these positions, she managed public relations, advertising and oversaw all business-to-business marketing.
An entrepreneur at heart, Laura saw an opportunity five years ago and founded Forest Glen Pets, a company that boards and takes care of pets in the Washington, DC area. She oversees a staff of more than a dozen people, and a revenue stream of several hundred thousand dollars annually. The business is currently for sale and she will have more time to devote to PR, her first love, in the future.
Lou Ann Bradley, Technology
Lou Ann is a highly skilled writer and communications veteran who has worked with a wide variety of corporations ranging from start-ups to the Fortune 500. She excels at working in technical fields and at transforming complex information into concise materials for business to business markets. Some of her recent work includes:
- Creation of marketing strategy and materials for a security software manufacturer
- Development of a new Web identify for a data services provider in the legal industry
- Branding and materials development for a smart house design and engineering firm.
The majority of Lou Ann's public relations experience is in the management of public relations programs for large, multi-national corporations. Her areas of expertise include healthcare, computer software, transportation, law and telecommunications, among others. She has managed and implemented communications efforts dealing with investors and security analysts, national and global media, database development and management, and customer service.